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Check out the new Kids Cherries and Strawberries packaging I designed, coming to a chilled drinks isle near you soon.

    • #innocent
    • #kids smoothies
    • #cherries and strawberries
  • 2 weeks ago
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New back of pack creative session, heavily fuelled by tea. We came up with some really good ideas… Watch this space.
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New back of pack creative session, heavily fuelled by tea. We came up with some really good ideas… Watch this space.

  • 1 month ago
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Pre paddy’s day beers at fruit towers
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Pre paddy’s day beers at fruit towers

  • 2 months ago
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innocent is proud to be the official smoothie and juice of the London 2012 Olympic and Paralympic Games
We announced this week that we are an official Olympic partner, and very proud we are too. I’ve looked at a lot of 2012 logos recently.
    • #innocent
    • #2012
    • #Olympics
    • #London
    • #Official Juice
    • #Official Smoothie
  • 2 months ago
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September refresh in the flesh on my desk.
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September refresh in the flesh on my desk.

    • #innocent
  • 3 months ago
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Does my bum look big in this (park)?

On a hot summers day we headed outdoors for a smoothie shoot as we needed a nice photo to use in some up-coming customer marketing. I organised and art directed the shoot working with the super talented snapper Malou Burger and stylist Lesley Sendall.

  • 3 months ago
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Tweet & Eat - Twitter Campaign
I worked with an external digital agency to create our tweet and eat campaign hub. I designed the flat page layouts for twitter and facebook for our agency to code up and bring to life. I also designed the tweet and eat logo.
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Tweet & Eat - Twitter Campaign

I worked with an external digital agency to create our tweet and eat campaign hub. I designed the flat page layouts for twitter and facebook for our agency to code up and bring to life. I also designed the tweet and eat logo.

    • #innocent
    • #tweet and eat
    • #twitter campaign
    • #digital design
  • 3 months ago
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We published a book called Hungry? It was designed and written by Ben Williams (words and pictures) and Ceri Tallett (words) from our in house creative team. It’s a guide to filling your family with good stuff and is packed full of over 100 delicious, healthy, simple recipes that the whole family can enjoy.

I was lucky enough to get asked to work on one of the pages (Ben needed help - he was sleeping at our publishers by the end of the process). Here’s how my dining table looked after an afternoon of potato printing.

More info here if you fancy a read.

    • #clairevickers
    • #claire vickers
    • #Hungry?
    • #book
    • #innocent
    • #innocent drinks
    • #design
    • #potato printing
  • 3 months ago
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Back of Pack Refresh - Sept 2011

Although I can’t tell you the process by which we think up our different back of pack ideas (as I would have to kill you), here are a few designs I worked on for the September refresh.

    • #innocent
    • #packaging design
    • #back of pack illustrations
    • #illustration
  • 3 months ago
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Prasad (our technical packaging guru) and our printer on press for the first run of Kids Juicy Drink.
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Prasad (our technical packaging guru) and our printer on press for the first run of Kids Juicy Drink.

  • 3 months ago
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I work in the creative team at innocent drinks. Together we design, oversee, protect and nurture all the creative output innocent produces from our busy little corner inside Fruit Towers.

This is my innocent design blog to share some of the projects I've worked on to date. Where possible I've included work in progress. I always like to see how a design has developed along the way and not just the end result. Maybe that's just me.

Note: If a post has multiple images a little arrow will appear on the right. Click it to see more.

Claire Vickers
Senior Designer
innocent drinks

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