Check out the new Kids Cherries and Strawberries packaging I designed, coming to a chilled drinks isle near you soon.
New back of pack creative session, heavily fuelled by tea. We came up with some really good ideas… Watch this space.
Pre paddy’s day beers at fruit towers
innocent is proud to be the official smoothie and juice of the London 2012 Olympic and Paralympic Games
September refresh in the flesh on my desk.
Does my bum look big in this (park)?
On a hot summers day we headed outdoors for a smoothie shoot as we needed a nice photo to use in some up-coming customer marketing. I organised and art directed the shoot working with the super talented snapper Malou Burger and stylist Lesley Sendall.
Tweet & Eat - Twitter Campaign
I worked with an external digital agency to create our tweet and eat campaign hub. I designed the flat page layouts for twitter and facebook for our agency to code up and bring to life. I also designed the tweet and eat logo.
We published a book called Hungry? It was designed and written by Ben Williams (words and pictures) and Ceri Tallett (words) from our in house creative team. It’s a guide to filling your family with good stuff and is packed full of over 100 delicious, healthy, simple recipes that the whole family can enjoy.
I was lucky enough to get asked to work on one of the pages (Ben needed help - he was sleeping at our publishers by the end of the process). Here’s how my dining table looked after an afternoon of potato printing.
More info here if you fancy a read.
Back of Pack Refresh - Sept 2011
Although I can’t tell you the process by which we think up our different back of pack ideas (as I would have to kill you), here are a few designs I worked on for the September refresh.
Prasad (our technical packaging guru) and our printer on press for the first run of Kids Juicy Drink.





